Critical Competitive Factors

"Whatever we are doing today we can do better tomorrow"
                                                    -Ray Kroc

(Ray Kroc is the founder of McDonalds restaurant.)


This is a quote which relates and has a connection with the Kaizen approach, the Japanese term that states there should always be continuous improvement in quality and productivity. In the same way everything McDonald's does today could improve tomorrow. 


McDonald's is the number 1 fast food franchise and it wants to stay there.For McDonald's to be competitive in the industry, McDonald's needs to strive for consistent quality in all of their products. A highly trained staff and efficient operations management is what is needed to stay atop of the pyramid. 


What makes this particular franchise unique is that the customers come from another company. They must target the shoppers who come into shop at Wal-Mart and they do it effectively.



Also because McDonalds strives to keep our orders error free, there is a japanese term which follows allong with this concept and is called Poke-Yoke which  aims at designing fail-safe sytems that help reduce human error.

Also because McDonalds strives to keep our orders error free, there is a japanese term which follows allong with this concept and is called Poke-Yoke which  aims at designing fail-safe sytems that help reduce human error. McDonald's went from a register system only of abreviations to a system of pictures which dispay the meals.

One more term is important to McDonalds is, "Jidoka" is when automatically stopping a process when something is wrong and fixing the issue on the line itself as they occur.

A great example is when Meat is cooked and they look too light, what happens is then is a manager will take the temperature of the meat pattie if it is below temperature it will be wasted as well as the whole batch immidiatly.