PHOTOS OF MCDONALD'S

CRITICAL COMPETETIVE FACTORS

"Whatever we are doing today we can do better tomorrow"
-Ray Kroc

(Ray Kroc is the founder of McDonald's restaurant.)

This is a quote which relates and has a connection with the Kaizen approach, the Japanese term that states there should always be continuous improvement in quality and productivity. In the same way everything McDonald's does today could improve tomorrow.



Also because McDonalds strives to keep our orders error free, there is a japanese term which follows allong with this concept and is called Poke-Yoke which aims at designing fail-safe sytems that help reduce human error.

Also because McDonalds strives to keep our orders error free, there is a japanese term which follows allong with this concept and is called Poke-Yoke which aims at designing fail-safe sytems that help reduce human error. McDonald's went from a register system only of abreviations to a system of pictures which dispay the meals.

TOTAL QUALITY MANAGEMENT (TQM)

When talking in class we went over total quality management which we said was the philosophy that stresses 3 principles related to :

• Cutomer Satisfaction
• Employee Involvement
• Continouos improvement and performance

So at McDonalds similarly all 3 aspects are just as important. Here are a few quotes from Ray Kroc which state the importance...

“If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours.”                

 -Ray Kroc

     “We take the hamburger business more seriously than anyone else.”

-Ray Kroc 

“We provide food that customers love, day after day after day. People just want more of it.”

-Ray Kroc 

Conclusion

McDonald's, the leading fast food franchiser, has set the tone for all other fast food restaurants competing in the industry. Everything from their supplier relationship management to order fulfillment, they expect the best and will settle with nothing but the best.

Recommendations

Quality Control

McDonald's does a very good job with the overall quality control of its products. The goal of keeping all of their food consistent and fresh is becoming a reality for the franchise. There is one area that this particular franchise has struggled with in the past. That is food waste.

Critical Competitive Factors

"Whatever we are doing today we can do better tomorrow"
                                                    -Ray Kroc

(Ray Kroc is the founder of McDonalds restaurant.)


This is a quote which relates and has a connection with the Kaizen approach, the Japanese term that states there should always be continuous improvement in quality and productivity. In the same way everything McDonald's does today could improve tomorrow. 

Analysis

Business Processes

McDonald's has unique processes that they use throughout their company but this particular McDonald's is an exception to some processes. Because they are located within a Wal-mart, processes that concern their inventory have to flexible enough to accommodate the structure of the restaurant.